Nigel Barker.tv » MAW http://www.nigelbarker.tv/blog The life and times of Nigel Barker Fri, 20 Jan 2012 18:59:09 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Fashion Nights Out update! http://www.nigelbarker.tv/blog/2011/09/10/fashion-nights-out-update/ http://www.nigelbarker.tv/blog/2011/09/10/fashion-nights-out-update/#comments Sat, 10 Sep 2011 18:18:19 +0000 admin http://www.nigelbarker.tv/blog/?p=1509 What better way to start off Fashion Week and Fashion’s Night Out than supporting an amazing cause… Which of course is FTBC (Fashion Targets Breast Cancer), the charitable initiative of the CFDA (Council Of Fashion Designers of America). This year I was at the Nine West flag ship store at the Rockefeller Plaza in support of the innovative advertizing campaign I shot for Nine West called Runway Relief. The campaign once again featured the hip military inspired black boot that retails for $199.00 with all the proceeds benefiting FTBC. I shot Carolyn Murphy, Chrissy Teigen and about 30 more charitable models who all donated their time and loveliness to Step For A Cause! As well as that Nine West and Modelinia joined forces allowing you the customer to sponsor the models during Fashion Week… They did this by customizing the NW boots each model was given to wear during Fashion Week with a pedometer made by Fit Bit which calculates and keeps track of the number of steps the girls take during the week. The number of steps translates to a dollar amount donated by Nine West and also by you if you choose to sponsor a role model ;-)
We also created an iTunes CD with fabulous artists like Chrissy Teigen’s boyfriend John Legend, Train and Katy B….. Nine West also created a T-shirt and a Tote bag with proceeds benefiting FTBC as well so there’s no reason not to get involved..

So For Fashion’s Night Out (FNO) Chrissy Teigen and several other lovely models posed for photos taken by me with Bloggers and customers who purchased the boots and other Merchandise. The event started at 8 am with a bloggers breakfast and went late into the night where wrapped the evening off with a DJ and even a fire drill… We are happy to announce that this has been the mot successful FNO for Nine West and the boot is currently the top selling item in Nine West stores across the country!!! To kick the night off NW organized a Flash Mob of over 100 dancers who broke it down outside the store.

During the night The Make A Wish Foundation also stopped by with Rachel, whose wish was to experience Fashion Week. I also caught up with Rachel at the Academy Of The Arts University Fashion show just last night. For me there is nothing better than when all areas of the fashion business come together to give back. In a world in need, it’s important for us all to make a difference by either donating, volunteering, advocating or at the very least gaining an education of the issues at hand.

Here are some fun shots from the evening –

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