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Fashion Targets Breast Cancer

Posted on September 14, 2009 - Filed Under Charity, NB Videos, Nigel Barker Today, Personal Picts, Photography

Fashion Targets Breast Cancer (FTBC) began in 1994 as the U.S. fashion industry’s response to breast cancer -Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer. Since its launch, Fashion Targets Breast Cancer has become the worldwide fashion community’s singular and most successful response to breast cancer – an issue of vital importance to its primary consumers: women.

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Fashion Targets Breast Cancer is celebrating its 15th anniversary this year, and to mark the occasion, the charitable program of the Council of Fashion Designers of America is teaming up with QVC and launching QVC Designer Charms for Charity.

The monthlong initiative on the TV shopping network will offer specially designed charms by CFDA members who are already part of QVC’s regular roster, including Stan Herman, Marc Bouwer, Anthony Nak, Bradley Bayou, Dean Harris and Victor Costa, to benefit FTBC.
The charms will be priced from about $20 to $100 and 100 percent of net proceeds will go to FTBC. The program will launch at QVC.com on Sept. 1 and the pieces will be promoted during QVC’s New York Fashion Week broadcasts, scheduled from Sept. 10 to 16. Depending on the supply, the charms will be available at the QVC site until the end of September.


The shoot was a blast with everyone doing their bit in support of the great cause. Milk Studios donated the studio and equipment, Veronica Webb was my model (lucky me!) and of course raises the profile of the charms campaign significantly.



Comments

6 Responses to “Fashion Targets Breast Cancer”

  1. Jayne Chase on September 14th, 2009 2:02 pm

    Covering Fashion Weeek this week for ABC NEWS NOW but will include on the radio next week.
    Thank you.
    Best,
    Jayne Chase
    Co-Host & Fashion Reporter
    ABC NEWS NOW
    A Fashionable Life Radio
    CityBuzz

  2. Sumita on September 14th, 2009 4:34 pm

    lovely photos! very nice jewelry as well. I think I am going to start watching QVC….

    thanks for posting the video of the shoot. i always enjoy watching them :o )

  3. Natasha Fuller on September 16th, 2009 5:38 pm

    Hi Nigel,

    Firstly I Love your work! Im a student photographer and would love to get to the level you are at one day but just getting into the field would be amazing!

    I was wondering what camera it is that you shoot with I always see you with that huge one. I`m in the market for a new camera and wondered if you had a good semi-pro camera in mind? I currently use a Nikon D40 mainly for the affordability!

    If you have time it would be awesome if you could take a look at my site, and even letting me know what you think.

    Thanks very much, take it easy!
    Natasha

  4. Natasha Fuller on September 16th, 2009 5:41 pm

    OMG I should really make sure I have everything I want to say in one comment but I have to say a “Photogrphers” Next Top Model Show would be amazing I`d apply!!! Next Top Photographer all the way! :D

  5. Nigel Barker Teams Up With “Fashion Targets Breast Cancer” Campaign // ecorazzi.com :: the latest in green gossip on September 17th, 2009 9:12 am

    [...] To celebrate their 15th anniversary, the Council of Fashion Designers of America is working with QVC to launch QVC Designer Charms for Charity.  Barker helped the cause by doing a shoot for the campaign with model Veronica Webb.  According to Nigel’s blog: [...]

  6. Fashion Targets Breast Cancer on QVC | TakePart Social Action Network™ on September 17th, 2009 3:45 pm

    [...] Next Top Model judge and fashion photographer Nigel Barker shot for model Veronica Webb this gorgeous campaign pic. (Photo taken from nigelbarker.tv.). The [...]

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